* Highly sociable working environment, down to earth team
* Genuinely fascinating work across multiple group brands
* Supported by a very strong, wider comms and digital planning team

SENIOR DATA STRATEGIST

  • Highly sociable working environment, down to earth team
  • Genuinely fascinating work across multiple group brands
  • Supported by a very strong, wider comms and digital planning team

We are looking to hire an experienced Senior Data Strategist to lead on the delivery of multichannel f, insight driven, targeted communicationsor this global airlines client.

You will be delivering CRM data strategy and insights around improving marketing ROI for this client, who are keen to improve their customer reltionships and strengthen their loyalty.

You will be an expert in customer journey planning, targeting, segmentation and customer loyalty programme development.

EXPERIENCE REQUIRED

  • You will be an experienced strategic data planner with a track record that demonstrates multi-stake holder management
  • You will have delivered the data planning for large volume Direct Marketing programmes and perhaps moved into digital or integrated CRM programme delivery more recently
  • You will have skills in developing data targeting strategies, managing data purchasing, processing and delivery
  • You will also be highly analytical, with experience in developing reporting dashboards; illustrating campaign effectiveness, customer profiling and modeling / segmentation
  • You will have some experience in working with third party data partners / providers / agencies
  • You will also have developed innovative data capture and enhancement strategies that fuel greater customer understanding and facilitate increasingly relevant and timely contact
  • You will know how to develop statistically robust test and learn strategies within direct communication channels
  • You will have a good understanding of CRM, email and database platforms and be confident talking to clients about the ‘art of the possible’ in terms of highly personalised, customer led, real time engagement

POSITION – Senior Data Strategist

LOCATION – Central London

SALARY – £55k – £65k & excellent benefits

TO APPLY

For further information or to apply please contact:

Kate McDermott
Management Consultant – Blue Pelican Marketing
01892 507129
kate@bluepelican.com

For more vacancies which may suit your needs, please visit us at www.bluepelican.com

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How to apply

If this position is of interest please send us your CV here, or you can call Kate McDermott direct on 01892 507 129 to discuss this and other vacancies that may suit.

Kate McDermott

Managing Consultant - Marketing
Email: kate@bluepelican.com
I started my career with Blue Pelican back in 2006, and now manage a team of consultants, with particular specialism in ...