This top London creative marketing agency is looking to bolster its Insights and Analytics function with a Data Planner/ Data Strategist.

Data Strategist / Data Planner


This top London creative marketing agency is looking to bolster its Insights and Analytics function with a Data Planner / Data Strategist.

You will have a strong background in leveraging and delivering value to CRM campaigns, through data planning, ensuring strategic coordination, delivery and planning of CRM insight and analysis activities – working towards delivering a truly aligned CRM vision.

You will need to be experienced in driving data strategy across all channels and touch points moving from traditional DM, email and SMS channels to a connected communications plan encompassing digital media including social, mobile and website.

Key knowledge and aptitudes required are:

  • The ability to communicate effectively with clients.
  • Organization and management of own time and work load.
  • Passion for data strategy and using this to drive targeted customer marketing.

POSITION – Data Strategist / Data Planner


TERM – 3 months

RATE – £350 – £450 per day

Skills required;

  • Proven background in data planning / strategy from either client side or agency
  • CRM and loyalty experience seen as a huge benefit
  • Experience in multi-channel campaign planning
  • Solid understanding of CRM systems, processes and analytics platforms
  • Consumer direct marketing experience (database marketing / loyalty / CRM / acquisition and retention marketing
  • Superb communication, engagement and influencing skills in dealing with both internal and external stakeholders
  • Hands on knowledge of web analytics, data visualisation, data analysis (SAS) or social analytics tools would be hugely advantageous


For further information or to apply please contact:

Kate McDermott
Managing Consultant – Blue Pelican Marketing

01892 507129

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How to apply

If this position is of interest please send us your CV here, or you can call Kate McDermott direct on 01892 507 129 to discuss this and other vacancies that may suit.

Kate McDermott

Managing Consultant - Marketing
I started my career with Blue Pelican back in 2006, and now manage a team of consultants, with particular specialism in ...