Are you an experienced CRM Manager or Email Marketing Manager looking for a new challenge?
Do you want to work in Travel?
Do you have experience working Salesforce Marketing Cloud?
Then this could be an exceptional opportunity for you!

Are you an experienced CRM Manager or Email Marketing Manager looking for a new challenge?
Do you want to work in Travel?
Do you have experience working Salesforce Marketing Cloud?
Then this could be an exceptional opportunity for you!

The leading consumer travel company is looking for a CRM Manager/Email Marketing Manager to join their CRM team to managing the CRM strategy and continue to grow and develop the Digital customer journey using Salesforce Marketing Cloud. This is a hands-on and strategic role, while the majority of the projects will be hands-on and managed by yourself, there is a raft of agencies to assist on overflow projects should you need it.

The company is transforming the marketing team, they have recently appointed a senior level marketer to transform the team and take them to the cutting edge of consumer marketing. The company is one of the most recognized brands in the UK and has 1,000s of visits to its website daily and looking for talented marketers to join the team and drive customer engagement and brand engagement.

Their culture is centred around empowerment & passion for their products with the appointment of their new Marketing Director there is a new drive within the team to grow and expand. The Marketing Director is a real leader within marketing, they focus on empowering the team to succeed and grow within their roles.

This role’s mission is to develop and deliver a functional CRM communications program and create customer journey with a focus on customer retention and driving loyalty, this will include abandoned basket, renewals, cross-sell, up-sell, reactivation and targeted campaigns to lapsed customers.

Their culture is a dynamic and fun place to work, they are looking for driven, ambitious individuals to join their team and help us regrow the business.

As a CRM Manager or Email Marketing Manager you will join the wider Marketing team report directly into the Head of Customer Marketing and be responsible for:

Responsibilities Include:

  • Manage the commercial CRM strategy and develop end to end customer journeys using Salesforce Marketing Cloud. Implement a targeted and personalized customer communications strategy considering customer segmentations and preferred purchase channel to create best in class customer journey online and offline.
  • Implement a fully tracked Commercial CRM programme
  • Deliver transactional emails and Direct Mail letters that are generated for customer interactions.
  • Deliver campaigns in a timely and accurate fashion
  • Ensure planned campaigns are reflective of the audience, customer journey, and the latest product developments. Deliver strong ROI from CRM programmes.
  • Plan, implement and review an ongoing A/B testing programme across the entire Commercial CRM Railcard communications programme.
  • Translate growth plans into clear targets and key performance indicators.
  • Work closely with the Engagement CRM Manager and Campaigns Marketing Manager to ensure all marketing communications are integrated and aligned.
  • Show proficiency in Salesforce Marketing Cloud and Journey Builder to deliver triggered campaigns and customer journeys.
  • Create reports, forecasts and targets. Analyse results making recommendations and optimisations. Present findings and recommendations in meetings to the wider marketing team.

The CRM Manager or Email Marketing Manager role requires the following experience:

  • Must be a CRM expert and have several years experience using an ESP (Salesforce Marketing Cloud) and capable with HTML.
  • Must have experience of Salesforce Marketing Cloud and Journey Builder (or similar Journey Building platform).
  • Must have a passion and experience of omni-channel marketing and end to end user experience.
  • Commercially minded, self-starter with a customer centric mindset. Ability to think out of the box and challenge the status quo.
  • Ability to forge strong relationships across a network of organisations, collaborating effectively with team members and business stakeholders.
  • Demonstrate a strong analytical mind and ability to deliver the value of customer insights to key business stakeholders.
  • Proven track record of delivering strategic insight projects and multi-channel CRM programmes.
  • Highly computer literate and numerate with extensive experience in Microsoft Excel.
  • Experience of using database campaign segmentation for use in personalised communications.
  • Data/Analytics experience and proficient user of Google Analytics
  • Strong operational and commercial mindset, decisive, “get it done” what’s the ROI mentality.
  • Ability to work in a fast-paced, high growth environment where handling pressure and achieving deadlines are normal.
  • Strong commitment to the customer experience and passionate about the role.

Title: CRM Manager – Email Marketing Manager – Travel
Location: London (St Pauls)
Salary: £30k – £40k
Benefits: Bonus & Benefits

** Must have the necessary visas to live and work in the EU**

Max Tullis-Turner
Senior Consultant
Blue Pelican Marketing
01892 507 100 –

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How to apply

If this position is of interest please send us your CV here, or you can call Max Tullis-Turner direct on 01892 507 230 to discuss this and other vacancies that may suit.

Max Tullis-Turner

Senior Consultant - Marketing
I’m a Senior Consultant at Blue Pelican working within the Marketing Division. I got into recruitment in 2011 within M...