Are you an experienced CRM Executive or Email Marketing Executive looking for a new challenge?
Do you want to work in Travel?
Do you have experience working Salesforce Marketing Cloud?
Then this could be an exceptional opportunity for you!

Are you an experienced CRM Executive or Email Marketing Executive looking for a new challenge?
Do you want to work in Travel?
Do you have experience working Salesforce Marketing Cloud?
Then this could be an exceptional opportunity for you!

The leading consumer travel company is looking for a CRM Executive/Email Marketing Executive to join their CRM team to build, deliver and report on CRM communications for commercial and engagement campaigns through email marketing channels.

The company is transforming the marketing team, they have recently appointed a senior level marketer to transform the team and take them to the cutting edge of consumer marketing. The company is one of the most recognized brands in the UK and has 1,000s of visits to its website daily and looking for talented marketers to join the team and drive customer engagement and brand engagement.

Their culture is centred around empowerment & passion for their products with the appointment of their new Marketing Director there is a new drive within the team to grow and expand. The Marketing Director is a real leader within marketing, they focus on empowering the team to succeed and grow within their roles.

This role’s mission is to build, deliver and report on CRM communications for commercial & engagement campaigns through email marketing channels.

Their culture is a dynamic and fun place to work, they are looking for driven, ambitious individuals to join their team and help us regrow the business.

As a CRM Executive or Email Executive you will join the wider Marketing team report directly into the Head of Customer Marketing and be responsible for:

Responsibilities Include:

  • Build, deliver, track and report on all product campaigns and automations, to drive customer retention and maximise lifetime value
  • Manage the CRM communications calendar to ensure a consistent and weighted programme of campaigns are being delivered to customers at the right time.
  • Work alongside the Engagement CRM Manager to measure campaign performance and implement a test and learn programme to track effectiveness and increase return on investment.
  • Develop and maintain effective collaborative and cross-functional working relationships with suppliers, stakeholders, departments.

The CRM Executive or Email Executive role requires the following experience:

  • Solid knowledge of email best practices including ESP optimisation, HTML & CSS email coding, responsive design, A/B testing, dynamic content, deliverability, customer segmentation and personalisation, and performance management.
  • Highly computer literate, with a proficiency in HTML, CSS and Adobe Photoshop, and highly numerate with extensive experience in Microsoft Excel.
  • Experience of using database campaign segmentation for use in personalised communications.
  • Hands-on technical knowledge working with Email Service Providers (ESP) and CRM platforms, e.g. Salesforce Marketing Cloud, Salesforce Journey Builder, Adobe Campaign, etc.
  • A few years of experience in a similar role. You’ll likely have worked agency side or in-house in a B2C marketing role.
  • Excellent communication & copywriting skills

Title: CRM Executive or Email Marketing Executive – Travel
Location: London (St Pauls)
Salary: £20k – £30k
Benefits: Bonus & Benefits

** Must have the necessary visas to live and work in the EU**

TO APPLY
Max Tullis-Turner
Senior Consultant
Blue Pelican Marketing
01892 507 100 – Max@BluePelican.com

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How to apply

If this position is of interest please send us your CV here, or you can call Max Tullis-Turner direct on 01892 507 230 to discuss this and other vacancies that may suit.

Max Tullis-Turner

Senior Consultant - Marketing
Email: max@bluepelican.com
I’m a Senior Consultant at Blue Pelican working within the Marketing Division. I got into recruitment in 2011 within M...