Web Analyst
Are you an experienced Web Analyst or Senior Web Analyst looking to make their next move?
Do you have experience working in a fast paced Dot.com environment?
Do you want to work for one of the worlds most well known Dot.com businesses?
Then this could be an exceptional opportunity for you!
Are you an experienced Web Analyst or Senior Web Analyst looking to make their next move?
Do you have experience working in a fast paced Dot.com environment?
Do you want to work for one of the worlds most well known Dot.com businesses?
Then this could be an exceptional opportunity for you!
We’re working on behalf of a Global Dot.com. Looking to appoint a Web Analyst to their Marketing team in their London office.
The company is one of the most well know Dot.coms globally, they are a well establish team and are continuing to grow and develop even in a tough economic climate and have established a solid global footing in the software market due to their straight forward to approach to business.
They currently have around 1000 employees Globally and are looking to expand their UK marketing team in the coming year. This role is part of the UK Marketing team. You will be responsible for managing the all of the Web Analytics for the businesses 150 websites from Creating insight and provide recommendations to the Online Marketing team to improve the performance, Statistical modeling of all marketing activities Set up, analyse and conclude a (logical) range of A/B, MVT- tests, behavioural and personalisation campaigns to reach optimisation in all online learner acquisition and retention efforts. Deep funnel analyses of the website/landing page performance and initiate changes for conversation rate improvements and creating a meaningful weekly online/web dashboard for the Online Marketing team.
This role reports directly to the Head of Online Marketing , you will be responsible for the Web Analytics for the function, creating insight and stats to support the marketing content strategy and working with stakeholders to create automated, compelling dashboards to satisfy business requirements.
The company is a well known brand within the software market and has big plans to grow and develop and become one of the most well known software companies globally. Headquartered in Central London they are easily commutable from all main London Stations.
Key responsibilities include:
- Create insight and provide recommendations to the Online Marketing team to improve the performance, through tests and analysis across all European online channels and platforms.
-Statistical modeling (regression analysis) of all marketing activities – assess effectiveness of all online visits and orders generated by online and offline media, and draw meaningful conclusions.
- Set up, analyse and conclude a (logical) range of A/B, MVT- tests, behavioural and personalisation campaigns to reach optimisation in all online learner acquisition and retention efforts.
- Deep funnel analyses of the website/landing page performance and initiate changes for conversation rate improvements.
- Create a meaningful weekly online/web dashboard for the Online Marketing team.
- Play a critical role in yearly budgeting and monthly sales forecasting, interacting closely with FP&A and management.
Title: Web Analyst
Location: London
Salary: £30k – £45k dependent on experience
Benefits: Good bonus and benefits package
Experience Required:
- Minimum 3 years solid Online and Web Analytics experience in a B2C e-commerce environment.
-Proven advanced web analytics methodologies.
-Excellent educational background, with a scientific or numeric degree.
-Expert experience with Excel / Omniture / Google analytics or other web analytics tools.
-Good English working knowledge. A second (European) language is not required, but is an advantage.
** Must have the necessary visas to live and work in the EU**
TO APPLY
For further information please contact:
Max Tullis-Turner
Associate Consultant – Blue Pelican Marketing
01892 507 100
Max@BluePelican.com
About Us
Honest, ethical, professional, knowledgeable, Recruitment Experts. Blue Pelican Marketing is one of the UK’s leading marketing recruitment agencies providing a truly consultative service. We adhere to the Blue Pelican Standards (www.bluepelican.com/about-us/blue-pelican-standards), assuring you of an enhanced level of service whether you deal with us as client or candidate.
You can view all our vacancies on our web site www.bluepelican.com, or call 01892 507 100 and ask for the marketing division
How to apply
If this position is of interest please send us your CV here, or you can call 01892 507 100 to discuss this and other vacancies that may suit.
