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Senior Digital Analyst

Category:
Type: Permanent
Location: London, Greater London, England
Salary: GBP50000 to 55000 Annual
Job Reference: KM23335
Consultant: kate@bluepelican.com

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Working as part of one of the industry’s most established data divisions, you will be the Lead Digital Analyst across all accounts.

Your work will be varied including attribution modelling, social analytics, clickstream analysis and digital content optimization.

Senior Digital Analyst

** Award Winning Marketing Agency **

CLIENT

Working as part of one of the industry’s most established data divisions, you will be the Lead Digital Analyst across all accounts.

Your work will be varied including attribution modelling, social analytics, clickstream analysis and digital content optimization.

Beyond this you will consult and advise client stakeholders on how to use insights derived from digital campaign performance to inform and shape future digital channel strategies; so the ability to engage and influence at a senior level is key.

You will shape and deliver integrated dashboards which encompass both on and offline data, to give the end client a holistic view of customer activity and multi-channel campaign performance.

Technically, you should have skills using Adobe Analytics or Google Analytics, as well as optimization technology such as Optimizely or Adobe Test&Target.

You should also be familiar with tag management and reporting software and processes.

All of the above is part of growth plans for the analytics function and service offering, so a passion and ambition to be part of a highly visible division is important.

EXPERIENCE REQUIRED/RESPONSIBILITES

  • Educated to degree level in a relevant subject
  • Experience from a marketing or media agency background
  • Experience in using web reporting tools such as Adobe Analytics (Omniture) or Google Analytics essential
  • Experience with a variety of analytical techniques such as attribution modelling, multivariate testing, tag management and reporting
  • Ability to deliver to multiple projects at any one time, and balance workloads for various clients
  • Excellent communication skills in order to liaise with senior level stakeholders

POSITION – Senior Digital Analyst

LOCATION – London

SALARY – £50k – £55k plus excellent benefits

TO APPLY

For further information or to apply please contact:

Kate McDermott
Managing Consultant – Blue Pelican Marketing
01892 507129
kate@bluepelican.com

For more vacancies which may suit your needs, please visit us at www.bluepelican.com

How to apply

If this position is of interest please send us your CV here, or you can call 01892 507 100 to discuss this and other vacancies that may suit.

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