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Data Planner – eCRM / email marketing

Category:
Type: Permanent
Location: London, Greater London, England
Salary: GBP35000 to 40000 Annual
Job Reference: KM2333
Consultant: kate@bluepelican.com

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* Highly sociable working environment, down to earth team
* Genuinely fascinating work across multiple group brands
* Supported by a very strong, wider comms and digital planning team

Data Planner – eCRM / email marketing

  • Highly sociable working environment, down to earth team
  • Genuinely fascinating work across multiple group brands
  • Supported by a very strong, wider comms and digital planning team

We are looking to hire an ambitous Data Planner to work on the delivery of exciting, insight driven, targeted communications.

You will be working across multiple industry leading brands, delivering CRM data strategy and insights around improving marketing ROI.

You will be experienced in customer journey planning, targeting, segmentation and customer loyalty programme development.

POSITION – Data Planner – eCRM / email marketing

LOCATION – Central London

SALARY – £35k – £40k & excellent benefits

EXPERIENCE REQUIRED

  • You will have experience in data planning for large volume Direct Marketing programmes and perhaps moved into digital or integrated CRM programme delivery more recently
  • You will have skills in developing data targeting strategies, managing data purchasing, processing and delivery
  • You will also be analytical, with experience in developing reporting dashboards; illustrating campaign effectiveness, customer profiling and modeling / segmentation
  • You will have some experience in working with third party data partners / providers / agencies
  • You will know how to apply statistically robust test and learn strategies within direct communication channels
  • You will have a good understanding of CRM, email and database platforms and be confident talking to clients about the ‘art of the possible’ in terms of highly personalised, customer led, real time engagement

TO APPLY

For further information or to apply please contact:

Kate McDermott
Management Consultant – Blue Pelican Marketing
01892 507129
kate@bluepelican.com

For more vacancies which may suit your needs, please visit us at www.bluepelican.com

How to apply

If this position is of interest please send us your CV here, or you can call 01892 507 100 to discuss this and other vacancies that may suit.

Apply for Data Planner – eCRM / email marketing

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